2008 Editorial Calendar

January/February 2008
● Product Showcase: New Year, New Products
● Services for Improving Gas Mileage
● Operations Forum: TPMS Tools

Editorial Submission Deadline: November 12, 2007
Space Reservation Deadline: November 21, 2007
Ad Materials Due: December 5, 2007
Mail Date: December 28, 2007

March 2008
● Product Showcase: AOCA
● Training and Customer Service
● Operations Forum: A/C Recharge Equipment

Editorial Submission Deadline: January 14, 2008
Space Reservation Deadline: January 25, 2008
Ad Materials Due: February 1, 2008
Mail Date: February 25, 2008

*Bonus distribution at AOCA Show, Dallas and Car Care World Expo, Orlando

April 2008
● Product Showcase: Car Care World Expo
● The Importance of Customer Contact
● Operations Forum: POS Systems

Editorial Submission Deadline: February 11, 2008
Space Reservation Deadline: February 22, 2008
Ad Materials Due: February 29, 2008
Mail Date: March 24, 2008

*Bonus distribution Car Care World Expo, Orlando

May/June 2008
● Product Showcase: 30 Minutes or Less
● Renovating Your Facility
● Operations Forum: Transmission Flush

Editorial Submission Deadline: March 10, 2008
Space Reservation Deadline: March 21, 2008
Ad Materials Due: March 28, 2008
Mail Date: April 28, 2008

July/August 2008
● Promoting Add-on Services
● Security and Surveillance Systems
● Operations Forum: Cabin Filters

Editorial Submission Deadline: May 12, 2008
Space Reservation Deadline: May 23, 2008
Ad Materials Due: May 30, 2008
Mail Date: June 23, 2008

September 2008: 2008-09 Buyers’ Guide
● This complete directory is packed with useful information that ASO readers use as a reference guide for a full year.
● Product Showcase: Buyers’ Guide

Editorial Submission Deadline: July 14, 2008
Space Reservation Deadline: July 25, 2008
Ad Materials Due: August 1, 2008
Mail Date: August 25, 2008

*Bonus distribution at AOCA Show, Dallas and Car Care World Expo, Orlando as well as throughout the year via www.asomag.com.

October 2008
● Product Showcase: AAPEX
● Developing a Marketing Plan
● Operations Forum: Waste Oil Heating Systems

Editorial Submission Deadline: August 11, 2008
Space Reservation Deadline: August 22, 2008
Ad Materials Due: August 29, 2008
Mail Date: September 22, 2008

November/December 2008
● Fast Lube Programs
● What to Expect from GF-5
● Operations Forum: Additives

Editorial Submission Deadline: September 15, 2008
Space Reservation Deadline: September 26, 2008
Ad Materials Due: October 3, 2008
Mail Date: October 27, 2008

Regular features appearing in ASO: Legislative Update; Car Wash Forum; Product News; Industry News

News Releases
ASO Magazine accepts news releases from companies directly involved in the fast lube and car wash industries. News releases are run free of charge, on a space-available basis in either Product News or Industry News, with preference given to news releases from advertisers.

Send news releases to: Marcy Watson, Editor, ASO Magazine, P.O. Box 160, Zionsville, IN 46077 or e-mail mwatson@asomag.com.

Editorial Mission

ASO – The Auto Services Operator Magazine is written for fast lube, car wash and other automotive services operators. ASO’s mission is to be the most informative trade publication for the fast lube industry by providing useful articles involving all facets of day-to-day operations to help operators make the best possible decisions for the future of their businesses.

ASO offers feature stories addressing a variety of topics including:

● Multiple profit centers
● Industry trends
● Training
● Hiring and retention
● Safety issues
● Environmental concerns
● Marketing and advertising
● Increasing sales and profitability
● Equipment and product reviews

Regular features appearing in ASO include:

● Legislative Update
● Lubrication Education
● Car Wash Forum
● Operations Forum
● Product News
● Industry News